4th Feb 2025
Melbourne, Australia accounting firm BlueRock joins ATLAST

We are delighted to welcome BlueRock to ATLAST. BlueRock’s commitment to innovation, people‑first values, and a focus on building meaningful client relationships aligns perfectly with ATLAST’s mission to help progressive firms scale smarter and support clients wherever their ambitions take them. BlueRock is a key addition to ATLAST’s growing Asia-Pacific reach, and provides ATLAST firms with seamless solutions to service the needs of their clients entering Australia and the wider Asia-Pacific region.
BlueRock is one of Australia’s leading mid-tier accounting and advisory firms. Headquartered in Melbourne, the firm provides a holistic, multidisciplinary service offering to entrepreneurial business owners, corporates and family groups.
BlueRock knows that business can be tough and that life gets busy, which is why the team acts as advisors, not just accountants, and bring together lawyers, finance brokers, digital specialists, insurance brokers, financial planners, investment managers, grant consultants and more.
Founded in 2008 on the vision that if you “Do Things You Love With People You Care About, Good Things Happen”, the firm set out to do things differently, to inspire and support business owners and their key stakeholders to try new things.
“ATLAST, a global network that thinks as boldly as we do. BlueRock has always been about challenging the sometimes dull and predictable norms of the accounting world. By becoming part of ATLAST, we’re partnering with a collective of firms that share our DNA for innovation. Having spent decades helping businesses navigate the hurdles of international expansion, I know that success across borders requires more than just technical expertise, it requires a shared mindset.
We are thrilled to work alongside firms like Cooper Parry and Aprio to provide a dynamic, seamless experience for our clients growing abroad and for global businesses looking to plant their flag in the Australian market.”
– Mark Fancellu, Director, Corporate Tax and Accounting @ BlueRock
Today, BlueRock is a certified B Corporation employing over 300 experts across Australia and New Zealand. With over 7,000 clients, BlueRock has the people and the expertise you need on your team to do better business down under.
“We are delighted to welcome BlueRock to ATLAST. BlueRock’s commitment to innovation, people‑first values, and a focus on building meaningful client relationships aligns perfectly with ATLAST’s mission to help progressive firms scale smarter and support clients wherever their ambitions take them. BlueRock is a key addition to ATLAST’s growing Asia-Pacific reach, and provides ATLAST firms with seamless solutions to service the needs of their clients entering Australia and the wider Asia-Pacific region.”
James Hickey, CEO @ ATLAST